Privacy policy

Privacy Policy

Last Updated: April 27, 2026

This Privacy Policy describes how Puppyle ("we", "us", or "our") collects, uses, and shares your personal information when you visit or make a purchase from www.puppyle.com (the "Site").

1. Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

  • Cookies — Data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit www.allaboutcookies.org.
  • Log Files — Track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • Web Beacons, Tags, and Pixels — Electronic files used to record information about how you browse the Site.

When you make or attempt to make a purchase through the Site, we also collect certain information from you, including your:

  • Full name
  • Billing and shipping address
  • Payment information (credit card numbers are processed securely and not stored by us)
  • Email address
  • Phone number

We refer to this information as "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we are referring to both Device Information and Order Information.

2. How We Use Your Personal Information

We use the Order Information that we collect generally to:

  • Fulfill any orders placed through the Site, including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations
  • Communicate with you regarding your order status, shipping updates, and customer service inquiries
  • Screen orders for potential risk or fraud
  • Provide you with information or advertising relating to our products or services, where you have opted in to receive such communications

We use the Device Information that we collect to:

  • Help us screen for potential risk and fraud (in particular, your IP address)
  • Improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site)
  • Assess the success of our marketing and advertising campaigns

3. Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy
  • We may use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
  • We work with shipping carriers including DHL, USPS, and FedEx, who receive your name and delivery address solely for the purpose of fulfilling your order
  • We may share your information with payment processors to securely process your transactions

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

4. Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising by visiting the following links:

  • Google: https://www.google.com/settings/ads/anonymous
  • Facebook: https://www.facebook.com/settings/?tab=ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/

5. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information. We retain personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable law.

6. Your Rights

Australian Residents If you are a resident of Australia, you have rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), including the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Make a complaint about our handling of your personal information to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au

To exercise any of these rights, please contact us using the details provided below.

General Rights Regardless of your location, you may also:

  • Opt out of receiving marketing communications from us at any time by clicking "unsubscribe" in any email we send, or by contacting us directly
  • Request that we delete your personal information, subject to certain legal obligations

7. Cookies

As noted above, we use Cookies to help personalize your experience on our Site. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

8. Do Not Track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

9. Children's Privacy

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us immediately and we will take steps to delete such information.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post any changes on this page with an updated revision date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email or by mail using the details provided below:

Email: support@puppyle.com 

Phone: +86 5942172318

Address:  2200 Liyuan West Road, Chengxiang District, Putian, Fujian, China, 351100 .

If you are not satisfied with our response, and you are located in Australia, you have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC): 🌐 www.oaic.gov.au 📞 1300 363 992