Privacy Policy

Privacy Policy for Puppyle.com

Effective Date: March 15, 2026

Last Updated: March 15, 2026

This Privacy Policy ("Policy") explains how Puppyle.com ("we", "us", "our") collects, uses, stores, shares, discloses, and protects your personal information when you access or use our website (available at puppyle.com, "Website"), interact with our Google Ads campaigns, or engage with any of our services (collectively, "Services").

 

By using our Services, you acknowledge that you have read, understood, and agreed to the collection and processing of your personal information as described in this Policy. We adhere to the requirements of Google Ads Policies, the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679), the Personal Information Protection Law of the People's Republic of China ("PIPL"), and other applicable international and local data protection laws. If you are under the age of 16, you must obtain the consent of your parent or legal guardian before using our Services or providing any personal information to us.

1.1 Personal Information/Personal Data

 

"Personal Information" or "Personal Data" refers to any information relating to an identified or identifiable natural person, which can be used independently or in combination with other data to readily identify, contact, or locate you . Examples include but are not limited to your name, email address (e.g., support@puppyle.com for communications), phone number (e.g., +8615261873962), postal address, IP address, device information, browsing history, and payment details. This Policy does not include aggregated or de-identified data that cannot reasonably identify a specific individual.

1.2 Sensitive Personal Information

 

"Sensitive Personal Information" refers to personal information that, if leaked, stolen, or illegally used, may easily lead to infringement of your personal dignity or harm to your personal or property safety . This includes but is not limited to your financial account information, payment card details, biometric data, health information, and precise location data. We handle Sensitive Personal Information in strict accordance with applicable legal requirements and additional consent obligations.

1.3 Google Ads-Related Terms

 

"Google Ads": Refers to the advertising services provided by Google LLC, including search ads, display ads, and remarketing campaigns through which we promote our Services.

"Cookies and Similar Technologies": Small text files or similar tracking technologies stored on your device when you access our Website or interact with our Google Ads, used to collect usage data and optimize ad performance.

"Personalized Advertising": Ads tailored to your interests, preferences, or browsing behavior, based on the Personal Information we collect (subject to your consent).

We are Puppyle.com, an independent service provider operating the Website puppyle.com. Our contact information is as follows:

Website: https://www.puppyle.com

Email: support@puppyle.com

Phone Number: +8615261873962

We are responsible for the collection and processing of your Personal Information in accordance with this Policy. If you have any questions, complaints, or requests regarding your Personal Information or this Policy, please contact us using the above details.

We collect Personal Information only for specific, explicit, and legitimate purposes, following the principles of legality, necessity, and transparency . We do not collect excessive Personal Information beyond what is necessary to achieve the stated purposes. The Personal Information we collect falls into the following categories:

 

3.1 Information You Voluntarily Provide

 

Account Registration and Profile Information: When you register an account on our Website, you may need to provide your full name, email address, phone number (e.g., 15261873962), and a password. You may also choose to provide additional information such as your postal address, date of birth, or preferences to enhance your user experience, but this is not mandatory.

Transaction and Payment Information: If you purchase products or services through our Website, we will collect your payment details (e.g., credit card number, billing address) and transaction information (e.g., order number, purchase history) to process payments, fulfill orders, and provide after-sales support. This information is encrypted and processed through secure third-party payment processors.

Communications and Feedback: When you contact us via email (support@puppyle.com), phone (+8615261873962), or through the contact form on our Website, we collect your communication content, including your name, contact details, and the subject matter of your inquiry or feedback. If you participate in surveys, contests, or promotions, we may collect the information you provide in connection with such activities (e.g., answers to survey questions, prize delivery details).

 

3.2 Information Collected Automatically

 

Device and Technical Information: When you access our Website or interact with our Google Ads, we automatically collect device information such as your device model, operating system, browser type, unique device identifiers (e.g., IMEI, MAC address), and device settings . We also collect technical information including your IP address, domain name, access times, and the duration of your visit.

Browsing and Usage Data: We collect information about your interactions with our Website and Google Ads, such as the pages you visit, the links you click, search queries, browsing history, and the frequency of your visits . This helps us understand user behavior, optimize our Website, and improve the relevance of our Google Ads campaigns.

Location Information: With your explicit consent, we may collect your approximate location information based on your IP address or GPS data (for mobile devices) to provide location-based services or targeted advertising (e.g., promoting local events or products). You can disable location services at any time through your device settings.

Google Ads-Related Data: Through Google Ads and its associated tools (e.g., Google Analytics, Google Tag Manager), we collect data such as ad impressions, clicks, conversion rates, and the source of your access to our Website. This data helps us measure the effectiveness of our advertising campaigns and optimize ad targeting.

 

3.3 Information Collected via Cookies and Similar Technologies

 

We use Cookies and similar technologies (e.g., web beacons, pixel tags) to collect and store information about your use of our Services . These technologies help us:

Recognize your device when you return to our Website;

Remember your preferences (e.g., language settings, login status);

Track the performance of our Google Ads campaigns;

Provide personalized advertising based on your interests and browsing behavior.

You can manage your Cookie preferences through your browser settings. Most browsers allow you to block or delete Cookies, but please note that disabling certain Cookies may affect the functionality of our Website or prevent you from accessing certain features. For more information about Google's use of Cookies in advertising, please refer to Google's Privacy Policy and Cookie Policy.

 

3.4 Information from Third Parties

 

We may collect Personal Information about you from trusted third parties, but only with your consent or as permitted by law. These third parties include:

Google LLC (e.g., data from Google Ads, Google Analytics, or Google Accounts, if you choose to link your Google Account to our Website);

Payment processors (e.g., to verify payment details and process transactions);

Social media platforms (e.g., if you log in to our Website using your Facebook, Twitter, or WeChat account, we may collect your profile information from these platforms with your consent) ;

Service providers (e.g., marketing agencies or customer support platforms that assist us in delivering our Services, subject to strict confidentiality agreements).

We use your Personal Information only for the purposes stated in this Policy or as disclosed at the time of collection. The main purposes for which we use your Personal Information are as follows:

4.1 To Provide and Maintain Our Services

Process and fulfill your orders, including delivering products or services, processing payments, and providing after-sales support;

Manage your user account, verify your identity, and ensure the security of our Services;

Respond to your inquiries, complaints, or requests for assistance (via email at support@puppyle.com or phone at 15261873962);

Provide technical support and troubleshoot issues related to your use of our Website or Services.

4.2 To Optimize and Improve Our Services

Analyze user behavior and usage patterns to improve the design, functionality, and content of our Website;

Conduct market research and surveys to understand user needs and preferences;

Develop new products, services, or features based on user feedback and data analysis;

Test and evaluate the effectiveness of our Website and Services to ensure optimal performance.

4.3 To Manage and Optimize Google Ads Campaigns

Deliver relevant Google Ads to you based on your interests, browsing behavior, and location (with your consent);

Track the performance of our Google Ads campaigns, including measuring ad impressions, clicks, and conversions;

Optimize ad targeting to ensure that our ads reach the intended audience and comply with Google Ads Policies;

Prevent ad fraud and ensure the integrity of our advertising campaigns.

4.4 To Send Marketing and Promotional Communications

With your explicit consent, we may send you marketing emails, SMS messages, or push notifications about our products, services, promotions, or events. These communications will include clear instructions on how to unsubscribe from future messages ;

We will not send you unsolicited commercial communications without your consent. If you opt out of marketing communications, we will still send you non-promotional messages (e.g., order confirmations, account updates, or important policy changes).

4.5 To Ensure Security and Comply with Legal Obligations

Detect, prevent, and investigate fraud, unauthorized access, or other illegal activities;

Protect the rights, property, or safety of Puppyle.com, our users, or the public;

Comply with applicable laws, regulations, legal processes, or court orders (e.g., responding to subpoenas or requests from law enforcement agencies) ;

Enforce our Terms of Service and other applicable agreements.

4.6 For Other Legitimate Purposes

Process your participation in surveys, contests, or promotions and notify winners;

Conduct data analysis for internal business purposes (e.g., improving operational efficiency, identifying market trends);

Provide personalized recommendations based on your preferences and usage history.

We will not use your Personal Information for purposes other than those stated in this Policy without first notifying you and obtaining your consent (where required by law).

We respect your privacy and will not share your Personal Information with third parties except in the following circumstances:

5.1 With Your Explicit Consent

We will share your Personal Information with third parties only if you have given us explicit consent to do so. For example, if you agree to share your information with a partner company to receive a joint promotion.

5.2 With Service Providers and Partners

We may share your Personal Information with trusted third-party service providers who assist us in delivering our Services, subject to strict confidentiality agreements. These service providers include:

Payment processors (e.g., to process credit card payments securely);

IT service providers (e.g., to host our Website, manage servers, or provide technical support);

Marketing and advertising partners (including Google LLC) to manage and optimize our Google Ads campaigns, track ad performance, and deliver personalized advertising ;

Customer support providers (e.g., to handle user inquiries and complaints on our behalf).

These third-party service providers are only authorized to use your Personal Information to perform the services they are contracted to provide and are prohibited from using it for any other purposes.

5.3 For Legal and Regulatory Purposes

We may share your Personal Information if required to do so by law, regulation, legal process, or court order . We may also share your information to:

Comply with applicable data protection laws (e.g., GDPR, PIPL);

Respond to requests from law enforcement agencies, government authorities, or regulatory bodies;

Protect our rights, property, or safety, or the rights, property, or safety of our users or the public;

Investigate or prevent fraud, unauthorized access, or other illegal activities.

5.4 In Connection with Business Transfers

If Puppyle.com is involved in a merger, acquisition, sale of assets, bankruptcy, or other business transfer, your Personal Information may be transferred to the acquiring or successor entity as part of the business transaction. We will notify you of any such transfer in advance and ensure that the acquiring entity adheres to the terms of this Policy.

5.5 For Aggregated or De-Identified Data

We may share aggregated or de-identified data with third parties (e.g., advertisers, researchers, or industry partners) for statistical purposes, market research, or other legitimate business uses. Aggregated or de-identified data does not contain any information that can identify you personally.

5.6 Google Ads-Specific Sharing

When you interact with our Google Ads, we may share certain data with Google LLC to enable ad targeting, tracking, and performance measurement. This data includes but is not limited to your IP address, device information, browsing behavior, and conversion data. Google's use of this data is governed by Google's Privacy Policy and Google Ads Policies. We do not share your Sensitive Personal Information with Google or other advertising partners without your explicit consent.

We will never sell your Personal Information to third parties for marketing purposes without your explicit consent.

6.1 Data Retention Period

We will retain your Personal Information only for as long as necessary to achieve the purposes for which it was collected, or as required by applicable laws and regulations . The retention period will be determined based on the following factors:

The purpose of the data collection (e.g., we will retain order information until the transaction is completed and any warranty or return periods have expired);

Legal and regulatory requirements (e.g., retaining financial records for tax or audit purposes);

The need to resolve disputes, enforce our agreements, or protect our legal rights.

After the retention period expires, we will securely delete or anonymize your Personal Information to ensure it can no longer identify you.

6.2 Data Storage Location

Your Personal Information will be stored in secure servers located in the People's Republic of China and/or other countries/regions where our service providers operate . We ensure that any cross-border transfer of Personal Information complies with applicable data protection laws (e.g., GDPR's requirements for adequate protection or appropriate safeguards). If we transfer your Personal Information to a country outside the European Economic Area (EEA) or China, we will take measures to ensure that your information is protected to the same standard as required by applicable law, such as entering into data processing agreements (DPAs) with third-party service providers or relying on international frameworks (e.g., the EU-U.S. Data Privacy Framework).

We take the security of your Personal Information seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, use, disclosure, alteration, loss, or destruction . These measures include:

7.1 Technical Security Measures

Encryption of data in transit (e.g., using SSL/TLS protocols to secure data transmitted between your device and our Website) and at rest (e.g., encrypting stored data using industry-standard encryption algorithms);

Regular security updates and patches to our Website, servers, and software to address potential vulnerabilities;

Implementation of access control systems to restrict access to Personal Information to authorized personnel only;

Use of firewalls, intrusion detection systems, and other security tools to prevent unauthorized access to our systems.

7.2 Organizational Security Measures

Training and awareness programs for our employees on data protection and privacy best practices;

Implementation of strict confidentiality agreements for employees and third-party service providers who have access to Personal Information;

Regular security audits and risk assessments to identify and address potential security threats;

Establishment of incident response procedures to handle data breaches or security incidents promptly.

Despite these measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee the absolute security of your Personal Information, but we will take all reasonable steps to mitigate risks and protect your data. If a data breach occurs that may affect your Personal Information, we will notify you and the relevant regulatory authorities in accordance with applicable law (e.g., within 72 hours of discovery under GDPR).

Under applicable data protection laws (e.g., GDPR, PIPL), you have the following rights regarding your Personal Information. We will respond to your requests in a timely manner (usually within one month of receipt, and no later than three months if the request is complex).

8.1 Right to Access

You have the right to request access to the Personal Information we hold about you, including details of how we collected, used, and shared your information . To exercise this right, please contact us at support@puppyle.com with your request.

8.2 Right to Correction

If your Personal Information is inaccurate or incomplete, you have the right to request that we correct or update it . We will verify the accuracy of the information and make the necessary corrections promptly.

8.3 Right to Erasure ("Right to be Forgotten")

You have the right to request that we erase your Personal Information if:

The information is no longer necessary for the purposes for which it was collected;

You withdraw your consent to the processing (and there is no other legal basis for processing);

You object to the processing and there are no overriding legitimate interests;

The processing is unlawful;

The information must be erased to comply with a legal obligation.

We will not erase your Personal Information if we are required to retain it by law or for legitimate business purposes (e.g., resolving disputes).

8.4 Right to Restriction of Processing

You have the right to request that we restrict the processing of your Personal Information in certain circumstances, such as when you contest the accuracy of the information or object to the processing . If we restrict processing, we will only process your information with your consent or for legal purposes.

8.5 Right to Data Portability

You have the right to receive your Personal Information in a structured, commonly used, and machine-readable format and to transmit it to another data controller (where technically feasible) . This right applies only if the processing is based on your consent or a contract, and the processing is carried out by automated means.

8.6 Right to Object

You have the right to object to the processing of your Personal Information for direct marketing purposes at any time . You can opt out of marketing communications by clicking the "unsubscribe" link in our emails or contacting us at support@puppyle.com. You also have the right to object to processing based on our legitimate interests (e.g., for research or statistical purposes), and we will cease processing unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms.

8.7 Right to Withdraw Consent

If you have given us consent to process your Personal Information, you have the right to withdraw that consent at any time . Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal. To withdraw consent, please contact us at support@puppyle.com or use the opt-out mechanisms provided in our communications.

8.8 Right to Lodge a Complaint

If you believe that we have processed your Personal Information in violation of applicable data protection laws, you have the right to lodge a complaint with a supervisory authority (e.g., the Information Commissioner's Office (ICO) in the UK, the CNIL in France, or the Cyberspace Administration of China) .

To exercise any of these rights, please contact us using the contact information provided in Section 2. We may request additional information to verify your identity before processing your request (to protect your Personal Information from unauthorized access).

9.1 Personalized Advertising

We use Google Ads to deliver personalized advertising to you based on your interests, browsing behavior, and other relevant data. You can control the use of your data for personalized advertising by:

Adjusting your Google Ads settings (via your Google Account);

Disabling Cookies in your browser (as described in Section 3.3);

Opting out of interest-based advertising through the Digital Advertising Alliance (DAA) or European Interactive Digital Advertising Alliance (EDAA) opt-out tools.

We comply with Google's Personalized Advertising Policies and do not use Sensitive Personal Information (e.g., health information, financial data) for ad targeting without your explicit consent .

9.2 Remarketing

We may use Google's remarketing tools to show you ads on other websites or platforms after you have visited our Website. This is done using Cookies and similar technologies that track your browsing behavior. You can opt out of remarketing by adjusting your Cookie settings or using Google's Ads Settings.

9.3 Ad Fraud Prevention

We use Google's ad fraud prevention tools to detect and prevent fraudulent clicks, impressions, or conversions. This may involve collecting and analyzing data such as IP addresses, device information, and browsing patterns to identify suspicious activity.

9.4 Compliance with Google Ads Policies

We strictly comply with Google Ads Policies, including those related to data collection, user consent, and advertising content. We ensure that our Google Ads campaigns do not violate any applicable laws or regulations, and we regularly review our practices to maintain compliance.

We do not intentionally collect Personal Information from children under the age of 16 . If you are a parent or legal guardian and believe that your child has provided us with Personal Information without your consent, please contact us at support@puppyle.com. We will promptly delete the child's Personal Information from our systems.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological developments. When we make changes to this Policy, we will update the "Last Updated" date at the top of the page. We will also notify you of significant changes by posting a prominent notice on our Website, sending you an email (to the address associated with your account), or through other appropriate channels.

We encourage you to review this Policy periodically to stay informed about how we are protecting your Personal Information. Your continued use of our Services after the changes take effect constitutes your acceptance of the updated Policy.

If you have any questions, comments, complaints, or requests regarding this Privacy Policy or the processing of your Personal Information, please contact us using the following details:

Website: https://www.puppyle.com

Email: support@puppyle.com

Phone Number: +8615261873962

We will respond to your inquiry as soon as possible and work with you to resolve any issues.